外贸开发信模板
适合首次触达、轻量跟进和沉默客户唤醒的英文开发信框架。
刚整理好目标客户名单，需要快速写出不浮夸、不像群发广告的开发信。
标题备选
Option A: {Product category} supplier for {customer product line}
Option B: Quick question about your {product / collection}
Option C: {Material / specification} option for your next sourcing plan
首封邮件
Hi {First name},
I noticed that {Company name} works with {customer product line / market}. We manufacture {your product category} for buyers who need {core value: stable lead time / custom packaging / certified materials}.
For {specific product or application}, we can support {MOQ}, {lead time}, and {one concrete advantage}.
Would it be useful if I send a short catalog and 2-3 reference options for your team to review?
Best regards,
{Your name}
第一次跟进
Hi {First name}, just following up in case this is relevant.
A few buyers use this item for {application}. The common specs are {spec 1}, {spec 2}, and {spec 3}.
Should I send the catalog to you, or is there another colleague who handles this category?
退出式跟进
Hi {First name}, I will not keep filling your inbox.
If {product category} is not in your sourcing plan this quarter, just let me know and I will close the loop.
If it is relevant later, I can send a compact spec sheet and price range for comparison.
使用提醒
先用 20 到 30 个最匹配的客户测试标题、开场和卖点，不要一开始就大批量群发。
每封邮件至少替换客户产品线、市场、应用场景和你能提供的具体能力，避免看起来像通用广告。
如果客户没有回复，先复盘客户是否匹配、标题是否具体、下一步动作是否足够轻，而不是只增加发送量。